Services
I don’t believe in one-size-fits-all retainers. Every engagement starts with your goals and is built around what will actually move the needle for your business.
Paid Campaign Management
This is the core of what I do. I build and manage full-funnel paid social campaigns on Meta (Facebook & Instagram), TikTok, and LinkedIn — from the initial strategy through creative briefing, audience targeting, campaign build, and daily optimization.
What’s included: Campaign architecture and build, audience research and segmentation, A/B testing framework, weekly performance optimization, monthly reporting with insights and recommendations, and direct Slack/email access to me throughout.
Best for: Brands spending $3k/month or more on paid social who want an expert managing their accounts, not a junior coordinator at a big agency.
Paid Social Audit
Already running ads but not sure why they’re not working? I’ll dig deep into your ad account and come back with a clear, actionable report on what’s broken, what’s worth keeping, and exactly what to do next.
What’s included: Full account structure review, creative and copy analysis, audience and targeting assessment, funnel and landing page audit, CPC/CPA benchmarking, and a prioritized action plan.
Deliverable: A detailed written audit report delivered within 5 business days, plus a 60-minute debrief call to walk through findings together.
Paid Social Strategy Consultation
Not ready for ongoing management but need a clear roadmap? I offer focused strategy sessions where we map out your entire paid social approach — platforms, funnel stages, creative direction, budget allocation, and KPI targets.
What’s included: Pre-session questionnaire, 90-minute deep-dive strategy session, written strategy document with campaign framework, creative brief template, and 30-day check-in call.
Best for: Founders and marketing teams who want to run ads in-house but need an expert to build the strategy and set them up for success.
Performance Reporting
Clear, jargon-free reporting that actually tells you what’s working and why. I build custom dashboards and monthly reports that connect your ad spend to real business outcomes — not vanity metrics.
What’s included: Custom dashboard setup, weekly snapshot reports, monthly deep-dive analysis, and plain-English explanations of every metric that matters.
My Process
1. Discovery Call
We start with a free 30-minute call to understand your business, goals, current ad activity, and budget. No pitch, no pressure.
2. Strategy & Build
I build your campaign architecture, write the creative briefs, define audiences, and set up tracking — all before a single dollar is spent.
3. Launch & Optimize
Campaigns go live with a clear testing framework. I monitor performance daily and make data-driven optimizations weekly.
4. Report & Scale
Monthly reports tell you exactly what’s working. We double down on winners, cut losers, and continuously scale what’s performing.
Ready to Get Started?
Book a free 30-minute strategy call and let’s figure out the right approach for your business.
William Cole Creative 