Colton House Hotel, launched during the tumultuous year of 2020, found itself navigating the challenges of the pandemic’s impact on the hospitality industry. Faced with the need for innovative revenue streams, the hotel sought my expertise to enhance its social media presence and local brand recognition in the Austin area.

Upon discovering the unique and visually appealing elements of the hotel’s rooms and event spaces, I devised a tailored influencer strategy. Leveraging my network, I organized photoshoots with influencers, establishing a mutually beneficial arrangement for free exposure. Complementing this, I delivered a comprehensive full-funnel content strategy and brand guide to ensure a sustained and cohesive social media presence.

In an astonishingly short span of three months, the @ColtonHouseHotel Instagram account experienced remarkable growth, accumulating over 4,000 organic followers and engaging with an audience exceeding 50,000. The increased online visibility translated into tangible results, attracting local brands eager to utilize the hotel’s event spaces for COVID-safe gatherings. Consequently, Colton House Hotel swiftly evolved into one of Austin’s most sought-after venues.

The success story of the hotel is underscored by the sustained momentum on social media, driven by a judiciously executed content and influencer strategy. This approach not only proved cost-effective but also laid the foundation for sustainable growth. Colton House Hotel now stands as a testament to the effectiveness of a well-crafted digital marketing approach in overcoming industry challenges and achieving enduring success.